The last weeks and months have been great here at Skiwo. Over a hundred new interpreters have signed up, our in-house team is growing, and our first clients have started using the service.
As an agile tech company, we launched our platform as quickly as possible to get real-life feedback from interpreters and clients alike. We’re convinced that’s the best way of giving people exactly what they want.
Now we’ve taken all the feedback on board and unveiled a new name for our interpretation services: TikkTalk.
For those who have started using the service, nothing will change – but the new brand name will help us expand and cement our position in the market.
TikkTalk represents the tech-driven and friendly problem-solver which is underway to elevate the interpretation industry into the future.
The primary version of TikkTalk will be TikkTalkPro, for certified interpreters offering top quality interpretation services to businesses and government bodies, such as court interpreters and medical interpreters.
The Norwegian interpretation market has so far struggled to provide interpreters with sufficient qualifications for many important and complex situations. A case in point is Helse Sør-Øst’s findings from 2014 that nine out of ten interpreters used in patient interactions lacked formal qualifications, despite this being demanded by law.
TikkTalkPro will help to mend this situation by offering a straight-forward and transparent way for government institutions and businesses to access certified interpreters – in person or over video link. We’re also working on other versions of TikkTalk, in addition to Pro, and will reveal more about those soon.
TikkTalk’s new brand identity and name
Before we got our sketch pads out we closely worked with NameABrand to come up with the perfect name that fitted our vision and values. To form TikkTalk’s new brand identify, we set off on an intense four-day design sprint where we came up with hundreds of ideas and sketches. Along the way, we had great help from Rod’s old colleagues at the branding agency Brandlab, who worked day and night to perfect the designs.
TikkTalk’s new identity is warm, open and friendly, while also helping us to stand out from the pack as a tech company, as opposed to a traditional interpretation agency. We see ourselves as the neutral partner; the transparent facilitator; the platform that makes your life more efficient. Driven by a genuine passion to enhance the way interpreters are being hired by both the public and private sector, we strive to create the best online interpretation platform possible.
All these characteristics are united into a simple, abstract “T” symbol that could be recognised globally. The circle represents the interpretation community, and the rectangle is our platform; together they stand for a community-driven marketplace. The wordmark is set in a custom, geometric sans-serif typeface in clear synergy with the symbol.
Throughout the rest of the identity we also wanted to play with the different elements: The typography, graphic elements, illustrations, colours and the “T” symbol all work harmoniously together, creating a distinctive graphic language.
In the next few months you will see Skiwo gradually transitioning over to the new TikkTalk brand identity, breathing new life into the interpretation industry.
If you want more information about Skiwo and TikkTalk, please send us an email on firstname.lastname@example.org, call us on +47 400 55 945, or simply press the speech balloon over there in the corner ->
And if you want to sign up for TikkTalk, either to order an interpreter or to become one, please register right here: https://my.tikktalk.com/people/sign_up